LifeSearch Awards 2025 Winners

LifeSearch, one of the UK’s leading life protection specialists, celebrated its 22nd Awards ceremony on the 20th of March, showcasing the best in protection and featuring a new category for those demonstrating excellence as the Best Private Health Insurance Provider.

The LifeSearch Awards recognise the individuals and organisations setting new standards in the protection industry. By celebrating innovation, accessibility, and customer-focused solutions, the event spotlights those who are reshaping the landscape of financial security and making a lasting impact on the lives of customers across the UK. The winners of this year’s LifeSearch Awards are:

Heritage Awards

Best Income Protection Provider

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Best Critical Illness Provider

Guardian

Best Life Assurance Provider

Legal & General

Best Private Health Insurance Provider

BUPA

Best Business Protection Provider

Legal & General

Best Proposition Enhancement

Scottish Widows

Honouring Outstanding Service in Protection

Getting People Protected

Legal & General

Keeping People Protected

Vitality

Exceptional Claims Support

Royal London

Extending Accessibility and Inclusivity

Guardian

Most Valued Player at an Insurer

Vitality - Jon Rose

Outstanding Insurer

Legal & General

Horizon Awards

Best Protection Innovation

Genie Connect

Best Use of Data and Tech to Refresh Protection

CI Expert

Best Supporter in Powering LifeSearch to Break Barriers

Love experience

Bringing Protection to Underserved Audiences

Trinity Insurance

Leading Light - Protecting People Properly

Yorkshire Building Society - Danny McIntyre played a crucial role in ensuring that insurance remained a core offering at YBS. His persistence and strategic vision influenced key decisions, successfully making the case for protection as an integral part of the organisation’s purpose. He championed a new non-traditional insurance model that aligned more closely with the society’s values, offering greater choice and value for members.

MoneySuperMarket - Sara Newell played a pivotal role in uniting insurers, delivery partners, and LifeSearch under a shared vision for success in the MoneySuperMarket and LifeSearch integration. Her leadership brought together nine insurers, fostering collaboration and a sense of teamwork. She streamlined projects and set a new standard for industry-wide cooperation, ensuring more customers receive the protection they need. 

Debbie Kennedy, CEO at LifeSearch, comments: “A huge congratulations to all our winners for their dedication to innovation and excellence which is helping to shape the future of protection. This year, we’ve seen remarkable advancements across the industry, both in terms of technological advancements and customer-first solutions. What’s most inspiring is the commitment to delivering exceptional service and support, making a real difference for customers across the UK.

“We’re excited to see the future of the protection market evolve, especially in line with LifeSearch’s mission of Protecting People Properly. We are already seeing significant progress  from many of our winners this year. From Guardian’s efforts to make protection more inclusive and breaking down barriers with innovative underwriting, to Genie Connect redefining trust planning by leveraging AI and customer-centric processes through innovative technology. We look forward to seeing how our partners and insurers continue to drive positive change in the industry in the coming year.”