Why do we have the LifeSearch Awards

Why do we have the LifeSearch Awards?

"Why do we have the LifeSearch Awards?" This question may initially seem simplistic, even frivolous. After all, who doesn't relish the opportunity to don their finest attire, indulge in self-congratulatory gestures, and sip champagne? While these elements undeniably contribute to the allure of the event, their significance runs deeper than mere superficiality. The truth is, the essence of the LifeSearch Awards transcends the glitz and glamour. It's about more than just patting ourselves on the back. These awards serve as a beacon of recognition, shining a spotlight on the individuals and companies within the protection industry whose steadfast commitment and outstanding contributions positively influence our customers, partners, and the industry landscape as a whole. Join us as we delve into the true essence and significance of the LifeSearch Awards, exploring why they stand as a testament to excellence and dedication.

Who votes for them?

At LifeSearch, determining our award winners is a process rooted in transparency and collaboration. We firmly believe in fostering open dialogue with our Searchers, valuing their insights and opinions. Their feedback serves as a compass guiding our day-to-day operations, ensuring that we continuously evolve to better serve our customers. When it comes to recognising excellence within our industry, it's a natural choice for us to once again turn to our Searchers. After all, our advisers, support teams, tele-interviewers, and the various other teams that comprise LifeSearch rely on the actions and services provided by individuals and organisations within our industry. By directly engaging with our Searchers, we gain invaluable perspectives that help us identify those who truly make a difference. 

What’s new this year?

As we develop and grow into our PoweredBy proposition and strengthening our relationships with our current and future partners, our focus shifts towards ‘refreshing protection’ In an industry marked by dynamic consumer and partner landscapes, adaptation is key. We're keenly observing how the industry is rising to meet these changes head-on, ensuring that we remain present and accessible to all, especially those who find themselves in the protection gap.

Are we equipped to serve customers wherever and whenever they need us? These are questions driving our efforts to innovate and redefine the scope of protection. Introducing new award categories such as "Best use of tech to refresh protection" and "Best supporter in powering LifeSearch to break barriers" reflects our commitment to celebrating pioneers who are exploring novel avenues to embed protection in everyday life. Additionally, we're shining a spotlight on those dedicated to bringing protection to underserved audiences, acknowledging their invaluable contributions.

As we navigate through 2024 fresh from 2023’s industry-wide decrease in protection policies sold, it's imperative that we recognise and applaud those who are tirelessly working to find innovative ways to safeguard people and families. Join us as we honour and celebrate these trailblazers who are reshaping the landscape of protection.

We would like to also extend our appreciation to awards sponsors, Iress, for their invaluable support with the LifeSearch Awards along with our category sponsors Comparethemarket, CIExpert, and Teamspirit . Their partnership underscores our shared commitment to recognising excellence and innovation within the protection industry. Together, we celebrate those who are dedicated to making a positive impact on our customers, partners, and the broader industry landscape. Thank you for your ongoing support and contribution to the success of the LifeSearch Awards.